TVS Motor Company releases book titled ‘A Silent Revolution’

• The book to mark 25 years of  Srinivasan Services Trust’s work in rural development

Chennai: Commemorating 25 years of its journey, Srinivasan Services Trust (SST), the social arm of Sundaram-Clayton Limited and TVS Motor Company, released a book titled ‘A Silent Revolution- The Journey of the Srinivasan Services Trust’ recently.

Published by HarperCollins India, the book is authored by Snigdha Parupudi, who has traced the narrative around rural communities who have transformed their lives to become self-sufficient and empowered.

The book was unveiled by Tamil Nadu Chief Minister M.K.Stalin. The first copy was presented to Stalin by Chairman, TVS Motor Company & Managing Trustee, Srinivasan Services Trust, Venu Srinivasan.

‘A Silent Revolution- The Journey of the Srinivasan Services Trust’ introduces readers to SST’s inspiring journey of being an enabler of a transformational change in underserved rural communities. The story shares inspiring examples of how SST has been working towards enhancing the socio-economic status of the underprivileged in rural India. The book also chronicles the interventions of the Trust across six key pillars: economic development, environment, social & cultural development, infrastructure, healthcare, and education, helping improve the lives of rural communities.

Said Venu Srinivasan: “Twenty-five years ago when we set up SST, we were not quite sure how our social work would shape up. Our premise was centred around the group’s guiding values of maintaining Trust, building Value, and being of Service to the community. We wanted to be enablers of sustainable development. This book  is a testament to the dignity, prosperity and hope that Srinivasan Services Trust has created by working tirelessly with local communities.  I express my heartfelt gratitude to Ms. Snigdha Parupudi, who, through this book, has created a window into this transformation.’’

The book encapsulates SST’s approach that adopts management concepts to create self-sufficient and prosperous rural communities. The author has also captured anecdotes from beneficiaries and SST’s field staff, which provides a ringside view on how positive change happens and what is needed for the transformation.

In her talk, Snigdha Parupudi said: “In the course of writing this book, I have been moved by the power and simplicity of the work being done by the Srinivasan Services Trust. It has been a privilege to spend time with SST’s staff and the resilient communities they work with. There’s an old-world sincerity that I associate with TVS Motor Company that runs through SST. What they have accomplished in such a quiet, understated manner is nothing short of revolutionary. Today, more than ever, I believe the world needs these stories of hope and possibility.”

Srinivasan Services Trust (SST), a non-profit, non-governmental organisation promoted by Sundaram-Clayton Ltd. and TVS Motor Company Ltd., has been carrying out rural development activities since 1996. SST is working in thousands of villages spread over in five States of Tamil Nadu, Karnataka, Andhra Pradesh, Himachal Pradesh and Maharashtra. SST’s holistic approach focuses on critical areas of Economic Development, Health, Education, Infrastructure, Environment and Social and Cultural Development in the villages.