Congress has decided to be an early bird in rolling out poll campaign.
New Delhi: Always being accused of being late, this time the Congress has decided to be an early bird in kickstarting its campaign for the Lok Sabha election. The campaign will start in the first week of March with focus on “non-fulfilment” of promises by the BJP government, highlighting its vada (promise) and dhokha (betrayal).
The work on the campaign strategy began in October with top international companies giving presentations to the party’s campaign committee. The Hindu quoting sources said seven taglines have been shortlisted including Bande Mein Hai Dum-Saath Challenge Hum, Ab Is Bar Soch Samajh Ke, and Bahut Hua Jumalon Ki Mar-Aao Badlein Modi Sarkar. A meeting of the campaign committee and State campaign committee chairpersons was held on Monday and Tuesday to further fine-tune the taglines and the campaign strategy.
The Congress is keen on sharp-focussing on 130 million first-time voters and 110 million second-time voters who voted in 2014. A total of 900 million persons are on the rolls for Lok Sabha election.
Actually, the first phase of the campaign was to begin by February 20 but got delayed, inviting the displeasure of Congress president Rahul Gandhi.
The campaign is expected to change gears once the nomination process is completed. There will be a dual campaign, one for the States where it is in a direct fight with the BJP and another where it is fighting in alliance with regional parties.